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Viral Marketing Resources
This is one bug you definitely want to catch.

Viral marketing is a simple concept. Your users help to pass along your message, creating more users who pass along your message, and pretty quickly you've got a blockbuster hit on your hands.

But how do you get it started? And what do you do when it really takes off? (Have you seen the commercial where the start-up crew watches in horror as their sales counter goes berserk?)

Viral Marketing Basics
This is a short page explaining the concept of viral marketing, using the story of Hotmail as the example.

This is highly recommended as your first reading on the subject. It's clear, extremely specific, and will provide you the basic concepts common to successful viral projects in just a few minutes.
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Demystifying Viral Marketing
An excellent book on the basics of viral marketing, along with examples and strategies. It was written by Dr. Ralph Wilson, whom we call "the Pinball Wizard of web marketing."

Dr. Wilson shows some of the planning necessary to work around the problems of scalability discussed in the article above, as well as some ways to design a successful "marketing virus."

To get the book, along with Dr. Wilson's "Essentials of Web Marketing," you'll need to subscribe to his newsletter, Doctor Ebiz. (If you're interested in marketing online, that's probably a good idea anyway.)
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The Idea Virus
This one is entirely free. It is, without question, the most in depth discussion of viral marketing that's available.

It was written by Seth Godin, author of "Permission Marketing." Godin explains viral marketing from the technical, psychological, social and philosophical standpoints.

Not only is it an absolutely fascinating read, it's one of the best text books on marketing you could find.
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